murdoch put out a statement. he described the paying of the police, and he calls it deplorable and unacceptable. to give perspective to you, suzanne, we're not talking about little newspapers, the news of the world is the biggest selling english newspaper in the world. he has the times of london, and the new york times, and the sun which is britain's biggest selling national newspaper. and in the states, it's the post and fox news and fox channels, and in australia, it's the australian newspaper, and it's the sunday mail. so on and so forth. when one of the prime properties is caught up in such an egregious scandal, that's why this is making news. >> richard, are the advertisers starting to pull out now? >> yes. and this is really fascinating. ford motor company straight out of the bat canceling their ad in news of the world. one or two others, the halifax buildings -- banks savings and loans are dancing around it. but there are a number of advertisers who are wishy washy, and sitting on the fence saying they wil